My $1096 Nuffnang Check, while Advertlets still owes me $397

Sha March 14, 2010 17

Blog advertising does pay, and from my arduous money making experience, so far it has been positive with Nuffnang Pte Ltd after switching to them late last year.

Here’s my recent check below, the third from them.

nuffnang check cheque
Enlarge: Nuffnang Check


But … yes there’s a but, despite the encouraging sum, Nuffnang screwed up royally in paying not only me but other bloggers it seems. I was slated to received my check during early February 2010, after cashing out in December 2009.

And it seems due to unforeseen circumstances, Nuffnang was unable to issue the check, and it arrived a month late. Not encouraging right, but being human we’ve the capacity to forgive and forget.

The support staff I query regarding my check was really sincere and apologetic. And a few days later, there was a mass email explaining to the bloggers who was affected.

Still Nuffnang could have informed the affected bloggers earlier, rather than keeping us in the dark, and only sending out a memo of their situation only after bloggers starts to ask around.

Despite all that I would still be sticking to Nuffnang, they’ve earned my confidence for they’ve shown they’re willing to take responsibility, and going to distance to restore faith in their publishers for any muck-ups … and NO I’m not being paid to say that, nor am I sucking up.


I didn’t start out with Nuffnang of course, although I registered with them back in 2007, I opted to be a so call premium membership of another Asian online advertising firm call, Advertlets.

It started out well with Advertlets, with Josh Lim founder of the company personally ‘poaching’ me to join his Titan exclusive blogger network, where I managed to rake over RM$1264 by selling my blog space via them.

But over time, things got sloppy, my support ticket unanswered, and importantly payment was missed. That was the last straw for me.

Advertlets Cheque Check
Enlarge: Advertlets not paying

Of course, this is not a blog bashing entry, I just want to highlight my personal experience, and I do hope Advertlets will get their act together.

Also I’ll take note from this day onwards how long will it take for them to pay me for what they owed me since year 2008, that is if they will even honor it.

It’s really a shame I had to resort to this blog posting to get my money … let’s see if Advertlets will even respond.

My Secret

If an average dull blogger like me is able to earn this sizable amount, anyone with a blog can too.

By comparison, my check pales in comparison with other Nuffnang celebrity bloggers such as Chan Lilian, Kenny Sia or Xiaxue, who has been seen posting their $20K Nuffnang check on their blog.

I’m just a small fry blogger … still, if you want to know my secret, well there is actually none. The only thing I did is blogging for 10 minutes daily consistently, without fail. That’s it!

But however I’ve a few tips if you want to reach the echelons of celebrity bloggers, for which I can’t fulfill due to ehem basically me being ME.

How to get more advertisers

  1. Female – Yup the fairer sex has far better advertising appeal. Come on, would you rather see an ad with a dude trying to sell you a beer, or a hot skin-clad babe in a bikini. Indeed aside from resorting to a sex change, I can’t do anything about this factor, and if you’re a female and has a blog, you’ve more chances of being picked up by advertisers.
  2. Camwhoring – I abhore to camwhore, but advertisers love it. As they say, a pictures is worth a thousand words. And if you’re a camwhorer, your selling point to an advertiser increases exponentially for they know you’ll ‘hawk’ their product like there’s no tomorrow with avalanches of photos, for which camwhorers are known for.
  3. Aesthetically pleasing – It is a plus point if you’re pretty or good looking. Most advertisers as we know would opt for a pretty-little-thing as it has the appeal factor. If you’re a girl, putting on make-up and utilising good camera angles for your photos can aid in your quest, but as for disaster looking guys like me, there’s nothing we can do. I’m just content with whatever few advertising opportunity come my way, as we know we ain’t Brad Pitt eh.


Blogger, so far which company has been a BETTER money making experience?

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  1. Supia March 14, 2010 at 10:56 am - Reply

    Why your check look so different??

    • Uncle Sha March 14, 2010 at 1:34 pm - Reply

      How different?

      I’m under Nuffnang Singapore, maybe that’s why?

      There’s Nuffnang MY, AU and PH, maybe each region, different bank perhaps?

      • matteropong April 2, 2010 at 12:21 pm - Reply

        yes..different country, different bank as well…

  2. nikel March 14, 2010 at 11:25 am - Reply

    wah..ur earning is so alot to me..haiz..

    from Nikel Khor

    • Uncle Sha March 14, 2010 at 1:35 pm - Reply

      Take your time, $ will grow in time.

      I still earn peanuts by the way lah. Enough to pay my rent 2x.

  3. ohmywtf March 14, 2010 at 11:44 am - Reply

    hey there….congrates! Hmm…may be i should succumb to become a camwhore too…but later all advertiser run :-P

    • Uncle Sha March 14, 2010 at 1:37 pm - Reply

      Find the right balance of camwhoring and blogging. Not too much of pics of course.

      I believe Nuffnang will pitch your website to the advertisers if your blog is ‘visible’ and ‘good’.

  4. satkuru March 14, 2010 at 1:09 pm - Reply

    lol i have to agree with you on How to get more Advertisers. All 3 points are spot on :P

    • Uncle Sha March 14, 2010 at 1:38 pm - Reply


      Too bad we cannot qualify for the 3 points.

  5. rinaz March 14, 2010 at 4:40 pm - Reply

    I really don’t think you’re a small fry, Sha. To me you’re a very well recognized blogger in the blogging world. If I asked anyone of my friends who Sha is, most of the time, they’d reply back, “Oh that blogger. I know his blog!”

    • Uncle Sha March 15, 2010 at 12:33 am - Reply

      Really? Like that I malu seh.

      Hmm well I still see myself as a small fry.

      I’ve this fascination with the underdog mentality.

  6. kenwooi March 14, 2010 at 11:36 pm - Reply

    congrats on the cheque! that’s really a huge sum! =)

  7. Alane March 17, 2010 at 8:35 am - Reply

    Wah, congrats on your cheque! NuffNang seems like the most well established and popular advertising community, in Singapore that is. Still a pretty big sum to earn since we humble bloggers are just but a small fry compared to the popular ones!

    And yes, the (hot/appealing/etc.) female bloggers have an advantage over the males.

    • Uncle Sha March 17, 2010 at 12:56 pm - Reply


      Yes if you want supplemental income, Nuffnang is the ideal online advertising company!

      Actually you got the traits to become a celeb blogger. You kinda remind me of the socialite Paris Hilton!

  8. Simon Seow March 31, 2010 at 2:32 pm - Reply

    Nuffnang Malaysia outsourced the payment to HSBC unlike Nuffnang SG where u can see that the check is hand written. Thus, I think Nuffnang MY will be more efficient in handling payment issue. Maybe the outsource service in Singapore is too expensive and not worth it for Nuffnang SG.

  9. Claudia February 2, 2012 at 3:52 pm - Reply

    I am waiting for my Nuffnang cheque!

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